Unfortunately, only a list of lamps are displayed. When a consumer is interested in the coat hanger behind the sofa, he hovers to the object and clicks the image tag. While deep learning has created significantly more positive browsing and purchasing experience for its consumers, there are still problems remain unsolved. The product images will appear more “lifelike” than ever in the virtual rooms, ultimately driving higher purchasing intent and more satisfying furniture shopping experience. Houzz recently started to experiment with augmented reality that leverages a catalog of 500,000 images for people to view, move and install in their virtual rooms. While Visual match has made it so much easier for consumers to discover and buy products on Houzz in the short run, the company is also thinking of further revolutionizing the online furniture shopping experience in the long run. They can browse through the product details and purchase this product from there. Consumers then have the choices to click the image of lamp, which then get directed to to ecommerce section of the site. Based on the click response, the web server will then quickly make a call to its product image database.īy applying its proprietary imaging scanning and matching algorithm (based on metadata collected from all the lamps in its product database), it quickly displays eight different lamps with a very close visual match to the lamp in the original photobook. Simply hovering over the lamp in this photo, this consumer can click the magnifying glass if he is interested in the product. See the featured image below, a consumer browses this particular image for decorating inspiration. With Visual Match, consumers can easily discover and buy various types of products and materials that inspire them in photos. Visual Match scans photos to identify similar products - from tables and sofas to mirrors and plumbing fixtures - and shows you examples of those products that are available in the Houzz Shop. September 2016, House introduced Visual Match on and in the Houzz app. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists How can they nudge consumer behavior from inspirations to conversion in a smarter way? With marketplace being the major revenue driver of the business, how can Houzz drive better furniture shopping experience in a marketplace with such a massive amount of product offerings. However, with over 15,000 merchants selling on Houzz today, consumers could be struggled to find the pieces that satisfy their decorating needs, in particular those who are looking for furnitures that match unique design styles or material qualifications. The service currently features over one million products from a large variety of sellers. October 2014, the company announced the beta launch of its newest revenue channel, the Houzz Marketplace, which will allow users to directly buy some of the products they see when they browse the site. Very soon, the company realized that this commission based model was not sustainable.“People come to Houzz because they want to get everything they need to improve their homes in one place, from inspiration to execution,” said Alon Cohen, Houzz co-founder and president. Over the years, it has also adopted the pinterest model to provide inspirations for home design. Started through word of mouth, Houzz is an online marketplace platform that connects professional interior and exterior designers with the house owners by charging the 15% commission fees.
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